Tom Geismar

Tom Geismar is a graphic designer and a founding partner of Chermayeff & Geismar & Haviv, a leading graphic design firm in the fields of corporate identity, brand development and logo design. During the past five decades he has designed more than a hundred corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim. Tom has also had major responsibility for many of the firm’s exhibition designs and world’s fair pavilions. His projects include such major tourist attractions as the Ellis Island Immigration Museum, the Statue of Liberty Museum, the Truman Presidential Library, and the redesigned Star-Spangled Banner exhibition at the Smithsonian National Museum of American History. He has received all the major awards in the field, including one of the first Presidential Design Awards for helping to establish a national system of standardized transportation symbols.

Tom Geismar concurrently attended the Rhode Island School of Design and Brown University. A Phi Beta Kappa graduate of Brown, he received a master’s degree in graphic design from Yale University, School of Art and Architecture.

Selected logos designed by Tom Geismar:

Chase Bank logo by Tom GeismarMobil Oil logo by Tom GeismarMBTA logo by Tom Geismar
Chase Bank
Mobil Oil
Massachusetts Bay
Transportation Authority
National Geographic logo by Tom GeismarNYU logo by Tom GeismarScreen Gems logo by Tom Geismar
National Geographic
New York University
Screen Gems
PBS logo by Tom GeismarUnivision logo by Tom GeismarNational Aquariumlogo by Tom Geismar
Public Broadcasting Service
Univision (Spanish-language
TV network)
National Aquarium in Baltimore
United Nations Development Programme logo by Tom GeismarXEROX logo by Tom GeismarPrinceton University Press logo by Tom Geismar
United Nations Development Programme
Xerox Corporation
Princeton University Press
Tennessee Aquarium logo by Tom GeismarWTA logo by Tom GeismarRockefeller Center logo by Tom Geismar
Tennassee Aquarium
Women's Tennis Association
Rockefeller Center